"In photography there is a reality so subtle that it becomes more real than reality." - Alfred Stieglitz


My name is Giancarlo Pawelec and from a young age I was always involved in the arts – starting with oil painting, moving into graffiti during my rebellious teenage years, and then diving into photography. I was born in sunny Caracas, Venezuela, raised in beautiful Lima, Peru (where most of my family is from), and grew up in Toronto, Canada. 

Photo: David J. Fulde

I began my self-taught career two decades ago with automotive editorials before moving into portrait (fashion/beauty) and commercial work. My signature style is described as blending an edgy feel with vibrant colours.


I firmly believe that unbounded creativity is often the result of working closely with my clients and collaboratively with my team. I’m grateful to have clientele that include magazines, publishing houses, agencies, fashion-beauty brands, non-profit organizations, corporate executives, and even celebrities.

When I’m not behind the camera and have spare time, I’m usually found at automotive events, race tracks on weekends, or at home enjoying a delicious glass of scotch. Let’s not forget my love of food and that I probably make the best grilled cheese sandwich in the city – no joke!

Feel free to look at my portfolio and get a sense of how I see the world. The majority of my shoots are done in my Studio 311, located in the Riverside community of downtown Toronto. For more on what I do, check out my blog with content ranging from behind the scenes to things that influence me as a photographic artist.

Thanks for stopping by and learning a bit about me!

Giancarlo Pawelec | PAWELECphoto